Testimonials | Noa Michal (27)

Distraction;
Extreme Lack of Sleep;
Stomach Aches;
Ping-ponging

The most frustrating decision anxiety I feel is when it comes to ordering food, either when ordering take-out or when ordering at a restaurant. On the one hand, take-out gives me all the time in the world to order because there aren’t any waiters waiting on me, but without that added “stress” I find myself taking so long to make a choice on the place or the meal I want to order, that sometimes it’s too frustrating or simply too much time has passed and I just give up ordering at all. It feels like I’d rather stay hungry than have to deal with making a decision that I’ll actually feel whole with. When I go sit at a restaurant, on the other hand, I feel the pressure of needing to make a decision and I can’t really run away from making it. But when I get handed the menu I start to feel panicked and overwhelmed and there's just so much to choose from that I just don’t know where to start from. There are many great options on the menu that I assume will be good to order, but my problem is in finding the “best choice” because I won’t really switch out an order for something else if I end up choosing something less good, and it’s money I am spending so I want to get my money’s worth. But this makes deciding super time consuming, like if it were up to me I could spend over an hour just going over the different choices and trying to narrow them down, but I know that isn’t practical. So what usually happens is this – I either tell everyone eating with me that we all have to order different meals from one another, so that I can share and have a bit of everything (not having to give up on any option and not having to actually decide) or, I end up calling my mom and reading her the menu items so that she can make the decision for me... I know this might seem like nonsense to someone else, but this is a tool that helps me move forward with these kinds of decisions because it just removes the stress and the fear of choosing a wrong option and preventing any regret afterwards.

Noa•Michal(27)

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Designed & built by: Zohar Pomerantz |  Special thanks to: Assaf Dov Cohen and Polar Team

The belief that more choice, and so more freedom, is a good thing is actually incorrect —

Choice is a real struggle when there's so much of it. The more options to choose from simply leaves us feeling overwhelmed, while having direct consequences on our mental wellbeing. This can lead to an increase in anxiety and depression, in decreased satisfaction, and regret over the choices we have already made. This issue is most commonly known as choice overload or “The Burden of Choice.”

The Project:

This project was born from personal experience, of wanting to learn more about my own decision anxiety and the reasons for why I suffer from it. Off the start, while researching the subject, I began to realize just how many other people are influenced by this same anxiety, yet feel alone in it, unaware of the existence of 'choice overload.' More so than that, while educating myself on the subject I began to feel disorientated - all the information available was scattered among different platforms, hidden in tiresome textual formats that would cause the average person to abandon the effort of learning altogether. “The Burden of Choice” was designed as a solution to these problems, creating a visual platform to expose users to the issue— providing a place to experience and learn more about it, while giving the issue the proper acknowledgment and recognition that it deserves.