It's easy to imagine that you could've made a different choice that would've been better. And what happens is, this imagined alternative induces you to regret the decision you made... The more options there are, the easier it is to regret anything at all that is disappointing about the option that you chose.
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Quotes | Barry Schwartz
Psychologist and author of “The Paradox of Choice”
Designed & built by: Zohar Pomerantz | Special thanks to: Assaf Dov Cohen and Polar Team
Choice is a real struggle when there's so much of it. The more options to choose from simply leaves us feeling overwhelmed, while having direct consequences on our mental wellbeing. This can lead to an increase in anxiety and depression, in decreased satisfaction, and regret over the choices we have already made. This issue is most commonly known as choice overload or “The Burden of Choice.”
This project was born from personal experience, of wanting to learn more about my own decision anxiety and the reasons for why I suffer from it. Off the start, while researching the subject, I began to realize just how many other people are influenced by this same anxiety, yet feel alone in it, unaware of the existence of 'choice overload.' More so than that, while educating myself on the subject I began to feel disorientated - all the information available was scattered among different platforms, hidden in tiresome textual formats that would cause the average person to abandon the effort of learning altogether. “The Burden of Choice” was designed as a solution to these problems, creating a visual platform to expose users to the issue— providing a place to experience and learn more about it, while giving the issue the proper acknowledgment and recognition that it deserves.
