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Terminology | Alternatives

A choice is hard when the options available are on a ‘par’ (equal or similar in weight)

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A choice becomes hard because of the way the alternatives relate to one another, when they're typically similar in what they can offer us. A choice is easy when one option is better than the other one. A hard choice is hard when one option is better in some ways, while the other is better in other ways, but neither is undeniably better than the other overall. It's important to note that our choices are weighed on emotional value and not quantitative measures — so unlike comparing numbers with values of ‘less than,’ ‘greater than,’ or ‘equal to,' our decisions are diverse and involve factors that cannot be formulated in such a numerical way.

Alternatives

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Designed & built by: Zohar Pomerantz |  Special thanks to: Assaf Dov Cohen and Polar Team

The belief that more choice, and so more freedom, is a good thing is actually incorrect —

Choice is a real struggle when there's so much of it. The more options to choose from simply leaves us feeling overwhelmed, while having direct consequences on our mental wellbeing. This can lead to an increase in anxiety and depression, in decreased satisfaction, and regret over the choices we have already made. This issue is most commonly known as choice overload or “The Burden of Choice.”

The Project:

This project was born from personal experience, of wanting to learn more about my own decision anxiety and the reasons for why I suffer from it. Off the start, while researching the subject, I began to realize just how many other people are influenced by this same anxiety, yet feel alone in it, unaware of the existence of 'choice overload.' More so than that, while educating myself on the subject I began to feel disorientated - all the information available was scattered among different platforms, hidden in tiresome textual formats that would cause the average person to abandon the effort of learning altogether. “The Burden of Choice” was designed as a solution to these problems, creating a visual platform to expose users to the issue— providing a place to experience and learn more about it, while giving the issue the proper acknowledgment and recognition that it deserves.