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n.
Terminology | proportions

The weight/ importance of a choice does not effect the amount of anxiety we feel from making it

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Decision anxiety isn’t equivalent to how important a decision is; stress and fear of choosing come with both big and small decisions in equal manner. A big decision can be deciding to move to a new city or choosing where to go to college, whereas a small decision can be deciding on what to eat for dinner or what show to binge next. It's easier for us to understand the difficulty of these bigger decisions because they seem more "life-changing;" but as insignificant as small decisions may seem to be, for people suffering from decision anxiety these small decisions can feel like a constant and daily obstacle blocking their way and their peace of mind.

Proportions

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Designed & built by: Zohar Pomerantz |  Special thanks to: Assaf Dov Cohen and Polar Team

The belief that more choice, and so more freedom, is a good thing is actually incorrect —

Choice is a real struggle when there's so much of it. The more options to choose from simply leaves us feeling overwhelmed, while having direct consequences on our mental wellbeing. This can lead to an increase in anxiety and depression, in decreased satisfaction, and regret over the choices we have already made. This issue is most commonly known as choice overload or “The Burden of Choice.”

The Project:

This project was born from personal experience, of wanting to learn more about my own decision anxiety and the reasons for why I suffer from it. Off the start, while researching the subject, I began to realize just how many other people are influenced by this same anxiety, yet feel alone in it, unaware of the existence of 'choice overload.' More so than that, while educating myself on the subject I began to feel disorientated - all the information available was scattered among different platforms, hidden in tiresome textual formats that would cause the average person to abandon the effort of learning altogether. “The Burden of Choice” was designed as a solution to these problems, creating a visual platform to expose users to the issue— providing a place to experience and learn more about it, while giving the issue the proper acknowledgment and recognition that it deserves.