adj.
Terminology | irreversible

it's best to Treat a choice as incapable of being changed or undone (even if it technically is)

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A strict decision-making technique which encourages people to “cancel out" the opportunity of swapping out a decision made for a different one. Much like having an option of returning a product to the store or exchanging it for something else, the mere idea that we have this option available, even if only in the distant future, causes us to constantly suffer. We question the choice we made and whether or not it was the right one; we experience ongoing feelings of regret, agonizing for days or weeks at a time about the option to undo our selected choice, only to ultimately do exactly that. But by finalizing our decision completely, we actively force ourselves to feel whole, moving forward without second-guessing our choices or occupying our minds with questions and regret.

Irreversible

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Designed & built by: Zohar Pomerantz |  Special thanks to: Assaf Dov Cohen and Polar Team

The belief that more choice, and so more freedom, is a good thing is actually incorrect —

Choice is a real struggle when there's so much of it. The more options to choose from simply leaves us feeling overwhelmed, while having direct consequences on our mental wellbeing. This can lead to an increase in anxiety and depression, in decreased satisfaction, and regret over the choices we have already made. This issue is most commonly known as choice overload or “The Burden of Choice.”

The Project:

This project was born from personal experience, of wanting to learn more about my own decision anxiety and the reasons for why I suffer from it. Off the start, while researching the subject, I began to realize just how many other people are influenced by this same anxiety, yet feel alone in it, unaware of the existence of 'choice overload.' More so than that, while educating myself on the subject I began to feel disorientated - all the information available was scattered among different platforms, hidden in tiresome textual formats that would cause the average person to abandon the effort of learning altogether. “The Burden of Choice” was designed as a solution to these problems, creating a visual platform to expose users to the issue— providing a place to experience and learn more about it, while giving the issue the proper acknowledgment and recognition that it deserves.